Shopify and direct to consumer
Every rebuild runs as a live split test against your existing page, so the result is measured rather than debated. Revenue per visitor is the scoreboard.
See the results| Lift | Category | How it was tested |
|---|---|---|
| +32% | Automotive care | Offer page against their product page, Meta traffic |
| +25% | Wellness gummies | Offer page against their product page, full metric tracking |
| +24% | Oral care | Our product page against theirs, Google Ads traffic |
| +21.4% | Men's skincare | 99.5% confidence across 12,893 visitors, still running two years later |
| +20% | Food and confectionery | Offer page against their product page, Meta traffic |
| +13.5% | Streetwear denim | 99% probability to win across 92,484 sessions |
| +52% | Eyewear | Offer page against the home page, Google Ads traffic |
| +45% | Sweat care | Offer page against their product page, ran two weeks |
| +33% | Natural hair care | Offer page against a collection page, Meta traffic |
A redesign is not a test. Without a control you cannot tell a good page from a good month.
We measure revenue per visitor because it is the number that survives a change in average order value.